Smiling to himself, Henry looks over at his trophy and viewers assume it is him the pundits are speaking about. In the first spot, titled ‘The Greatest Goal,’ viewers see French striker Thierry Henry watching highlights of the beautiful game from his sofa, as the commentators begin bigging up the Arsenal player who led the club to victory 15 years ago. Heineken is on a mission to evolve its sponsorships within the sport to address the uneven playing field when it comes to gender by highlighting some of the ways that women are unfairly treated. According to the beer makers, two-thirds of women in football have experienced gender discrimination.
